Universal Studios

Universal Studios

A new identity to signal Universal Studios' shift from film business to 21st century entertainment brand. The re-energised identity draws on the brand's history but injects a new energy and modern style into an established and well loved brand icon. The new identity has cemented Universal Studios reputation at the top level of the entertainment industry, preparing them for expansion into the theme parks, leisure attractions and retail centres that make them so much more than a film studio.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited