Penhaligon's

Penhaligon's

A highly prestigious identity and packaging design programme which capitalises on Penhaligon's heritage. The design draws its references from the old apothecary shops of Victorian London with their beautifully displayed jars of lotions and remedies. The brand experience is one that exudes the luxury of a bygone era. The design was applied across every customer touch point from carrier bags, gift wrapping, and product brochures to company stationery. The overall effect of the attention to detail and the use of bottles which are in themselves beautiful objects, is to create products worth the high premium that Penhaligon's commands.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited