Passaggio

Passaggio

The design task was to bring the proposition of ‘fine food on the move' to life, with a bold identity that was as eye-catching as it was versatile, for this chain of travel-stop restaurants. The brand icons were used to differentiate the different restaurant formats - snack bar, restaurant, cafe and fast food outlets. The graphic solution used clever iconography and a colour coding system across all the chain's menus, packaging, interiors, signage and corporate identity applications.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited