Nike

Nike

An ever evolving brief to bring the Nike brand to life at point of sale in stores across Europe has produced some marvellous campaigns. Some solo campaigns and some created jointly with Ad agency, Wieden and Kennedy, provide a portfolio of great retail communication projects. At its heart this was an ever changing series of brand building projects, reinforcing Nike's values as a serious sport shoe producer. Keeping Nike at the cutting edge of retail communication means being expert in all aspects of the marketing mix - posters, packaging, merchandising, ambient, guerrilla, viral, animation and web - to reach all Nike's audiences.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited