Leumi

Leumi

The Bank Leumi project covered all aspects of strategic planning, product branding as well as corporate identity and retail bank design. The outcome was a brand transformation that brings the "Bank of the Future" to life for one of Israel's leading financial institutions. Leumi now has a new brand identity and retail format that will keep it at the forefront of its domestic market and help it prosper as it ventures into new ones.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited