Johnnie Walker

Johnnie Walker

The world's leading whisky brand, updated for a new generation of consumers around the world. Johnnie Walker's original brand identity was created around 1908, and although it had served the brand well, it was ready for refreshment. A more contemporary brand icon and signature were developed to reach out to a more global audience. The dynamic new Johnnie Walker brand has stepped into the 21st century confidently finding new audiences and living up to its luxury brand status. The project was part of a three year branding and packaging design programme.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited