Icesave

Icesave

A new brand for an on-line savings product for Icelandic national bank Landsbanki. The new brand name is memorable, and the mark is fresh and contemporary, standing out from all others in this sector. The design team created a brand positioning, and a new identity as well as website and advertising featuring a glacial colour palette and overlapping transparent type. The look and feel of the brand emphasises the refreshing clarity, simplicity and modern thinking that defines this brand.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited