Flagman

Flagman

A strong new positioning, a new brand identity and packaging for Flagman, the biggest selling standard vodka in Russia. The design work concentrated on moving it away from its naval heritage, to lose the outdated soviet associations and create a modern, fresh, proud brand with great standout in an increasingly crowded market. The new brand identity will unify the Flagman family and provide the impetus to re-energise their whole portfolio.

 

Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited