Michael Peters & Partners

Michael Peters & Partners
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Examples of work shown on this site were undertaken and/or directed by Michael Peters while Chief Executive/Creative Director of the Michael Peters Group Plc and Identica Limited

Experience allows us to see the real value of new ideas


Experience counts because you need to know the rules before you can break them.

Experience recognises good ideas and makes them happen.

Experience helps to predict the future from the past. It puts the bumps and jolts into perspective.

Experience helps to define the commercial breakthrough.

We've seen brands grow, we've helped them succeed; we've branded for mergers and acquisitions, and transformed some of the most famous brands in the world. We've seen brands fly and sometimes stumble; we've seen the opportunities and the pitfalls.

Experience counts when the future demands a new perspective.